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Make Fun Toys First

Rahul Vohra

Inspired by on Lenny's Podcast

Before you build a game, build a toy - and the same applies to building routines for your kids.

Rahul Vohra was a professional game designer before founding Superhuman. He asks a provocative question: are toys the same as games? We play WITH toys but we play games. A ball is a toy. Football is a game.

His insight: the best games are built from toys. Because then they're fun on both levels.

Superhumanhas a time auto-completer where you type '2D' and it becomes 'two days.' In onboardings, Rahul would watch people ask: What can it do? Where does it break? What happens if I type ten 10s? That's playful exploration - the sign of a toy.

Apply this to parenting routines.

A bedtime routine is a game. But is it built from toys? Is brushing teeth somehow playful? Is putting on pajamas an exploration? Or is it just a series of tasks you drag your kid through?

Rahul's test: Does it indulge playful exploration? Is it fun even without a goal? Does it create pleasant surprises?

You don't need elaborate gamification systems. You need tiny moments of delight embedded in the routine. The silly toothpaste flavor. The pajama dance. The made-up bedtime story. Toys first, then games.

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PM Theme: Game design principles

Parenting Theme: Creating engaging routines

Quotes that inspired this tip
A ball is a toy, but football is a game. As it turns out, the best games are constructed out of toys. Why? Because then they are fun on both levels, the toy and the game itself.Rahul Vohra · 01:03:12
Think about the features of their product. Do those features indulge, playful, exploration? Are they fun even without a goal? And do they elicit moments of pleasant surprise? If so, you have a toy.Rahul Vohra · 01:05:28
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