Better For Who?
Inspired by on Lenny's Podcast
Your child doesn't need to be 'better' - they need to be better for someone specific, including themselves.
April Dunford spent years helping companies figure out why their products weren't selling. The answer was rarely 'the product is bad.' Usually, they were just talking to the wrong people.
'Better means something different to different segments. Better for a small company is not the same thing as better for a large enterprise.'
A product can be perfect for one customer and useless for another. The trick isn't making something universally great - it's finding the people for whom it's exactly right.
The same applies to your child.
Maybe they're not 'behind' - they're just being measured by the wrong yardstick. Maybe they're not 'too quiet' - they just haven't found their people yet. Maybe they're not 'difficult' - they just need a different environment.
Dunford's key question: 'What are the characteristics of a target account that make them really care a lot about that value?'
Translated to parenting: What environment makes your child's specific qualities shine? What kind of friends appreciate who they actually are? What activities let them be the best version of themselves?
Stop trying to make them 'better' in the abstract. Find the context where they're already exactly right.
PM Theme: Target market fit
Parenting Theme: Finding the right environment
“Better has two pieces to it, what's the value and who cares about that value? Because better means something different to different segments in the market. So better for a small company is not the same thing as better for a large enterprise.”April Dunford · 00:36:36
“What are the characteristics of a target account that make them really care a lot about that value? If I do some deep thinking about that, that's going to be my definition of a really best fit customer.”April Dunford · 00:24:00
