Delight in Hard to Copy Ways

Gibson Biddle distills Netflix's entire product strategy into one sentence: delight customers in hard to copy, margin enhancing ways.

The key isn't just delight - anyone can delight a customer once. The key is doing it in ways competitors can't easily replicate. Netflix's personalization, their original content, their brand trust - these took years to build. Competitors can't just copy them overnight.

This is the parenting equivalent of showing up with your unique gifts.

Any parent can buy a toy. Any parent can take their kid to the park. Those are easy to copy. But the weird bedtime ritual only you do? The specific voice you use for that stuffed animal? The way you explain the world that's shaped by your own curiosity?

Those are hard to copy. Nobody else has your exact background, your sense of humor, your way of seeing things.

Biddle says the job is to delight - not just satisfy. To make something 10X better, not incrementally better. In parenting, that means the moments of genuine magic, not just adequate caregiving.

And those magical moments almost always come from the things only you can bring. Your stories from your childhood. Your obscure interests. Your particular way of being present. Lean into the hard to copy stuff.