Maximum Potential

Tobi Lütke runs a company worth tens of billions of dollars. He works with some of the most talented people on the planet. And he believes something radical about every single one of them.

'I really, really, really think that there is not a single person on this planet who is even close to being at their maximum potential. I just think everyone is way, way, way, way, way better than they think.'

This isn't motivational poster nonsense. This is how he builds his company.

'Reminding people of their own potential constantly is actually a wonderful thing to do. And I have a history of being right about people's potential more than they are themselves.'

Your kid is not a fixed entity. Their current abilities - what they can do today - are nothing compared to what they could become. Not with pressure. Not with anxiety about achievement. But with someone who sees what they could be and reminds them of it.

The job isn't to judge where they are. It's to see where they could go.