Crazy Big Goals

Melanie Perkins built a company worth over $40 billion. One of Canva's core values? Crazy Big Goals.

'The thing that I love about a crazy big goal is that you feel completely inadequate before it. You want to work really hard to will it into existence.'

There's something backwards about how we teach kids to set goals. We teach them to be 'realistic.' To set achievable targets. To not be disappointed.

But realistic goals don't transform anyone.

'If you start with a reasonable goal or a realistic goal, then you kind of get to it and you're like, Oh cool, whatever. Or more importantly, if something happens, all the problems and roadblocks come along as they always do, then you're like, Okay, I won't bother with that.'

The goal that's too big to fail at comfortably is the goal worth having. It's the goal your kid will work for. It's the goal that, even half-achieved, changes who they become.