Delight in Hard to Copy Ways

Gibson Biddle was VP of Product at Netflix during its transformation. He learned the company's core product philosophy from Reed Hastings himself.

'The job is to delight customers in hard to copy, margin enhancing ways.'

Delight - not satisfy, not meet expectations. Delight.

Hard to copy - anyone can put a happy family on a couch. That's not strategy. Real advantage comes from things competitors can't easily replicate.

Margin enhancing - it has to build the business, not just feel good.

Apply this to parenting moments. The memorable traditions, the inside jokes, the unique rituals - those are hard to copy. No other family has them.

Anyone can take a kid to the zoo. But your specific way of doing it - the songs you sing in the car, the snacks you always bring, the animal you always visit first - that's your family's Netflix.

Build traditions that delight your kids in ways only your family can deliver. That's the strategy.