The Only 100% Feature
Inspired by on Lenny's Podcast
Onboarding is the only part of your product that 100% of users will ever touch - and your child's morning routine is the only part of parenting that happens every single day without exception.
Adam Fishman spent years optimizing onboarding at Lyft and Patreon. His insight is deceptively simple.
'Onboarding is the only part of your product experience that a hundred percent of people are ever going to touch. Good luck getting a hundred percent feature adoption of anything else in your product.'
Think about your kid's daily routines. Bedtime happens some nights. Family dinner happens sometimes. Reading together happens when you remember. But morning? Morning happens every single day, no exceptions.
If you're going to obsess over anything, obsess over the routines with 100% adoption. The wakeup. The getting dressed. The breakfast. The transition out the door.
These aren't the glamorous parenting moments. Nobody posts morning routine wins on Instagram. But they're the only moments you're guaranteed to get. Every. Single. Day.
Optimize your 100% feature. Everything else is a nice-to-have.
PM Theme: Prioritization and focus
Parenting Theme: Daily routines as foundation
“Onboarding is the only part of your product experience that a hundred percent of people are ever going to touch. Good luck getting a hundred percent feature adoption of anything else in your product.”Adam Fishman · 00:00:00
