Ideas Are 10% Of The Work
Inspired by on Lenny's Podcast
'We should do family dinners' takes ten minutes to decide. Getting everyone to the table while someone needs to pee and someone hates this food? That's the other 90%.
Marty Cagan quotes Steve Jobs: executives think 'an idea is 90% of the work. They don't understand. The idea is minor. The whole craftsmanship of going from an idea to a product' - that's where you earn it.
Parenting ideas are everywhere. Family dinner! Reading before bed! Screen-free weekends! You could generate fifty more by tomorrow. You probably did generate fifty more last January.
The 90% is execution. Getting everyone to the table while one kid needs to pee, one doesn't like this food (yes, the food they specifically requested), and someone has already spilled milk before you even sat down. That's not the idea. That's the craft.
'They think that an idea is 90% of the work' - but the idea was never the problem. The problem is Tuesday at 6pm when everyone's tired and the easy path is separate meals in front of screens.
Every parenting advice book is full of ideas. What they don't tell you is what to do when your toddler goes boneless on the floor because you cut the sandwich wrong.
PM Theme: Execution / implementation
Parenting Theme: Executing parenting ideas consistently
“That was one of the diseases that Steve Jobs highlighted. He called it the disease of the stakeholders, of the managers, where they think that an idea is 90% of the work. And that's how he called it out. And he's like, 'They don't understand. The idea is minor.'”Marty Cagan · 24:18
“The whole craftsmanship of going from an idea to a product - this is what we call product discovery. He was describing product discovery and how things change constantly with every iteration.”Marty Cagan · 24:18
